A popular
Greggs item is returning to the shelves after it was pulled seven years ago.
Greggs bringing back ‘discontinued’ menu item after 7 years
Greggs is bringing back a so-called “legendary” discontinued bake – after it was scrapped 7 YEARS ago. A popular Greggs item is returning to the shelves after it was pulled seven years ago.
Greggs, which has Birmingham branches, is bringing back the Steak and Stilton Bake this week. According to new research by Greggs, more than a quarter (28%) of people shy away from Stilton and a further 11% have never even tried it.
But Greggs said it was backing its latest bake to win them over, underwriting every single purchase so sceptics could try it risk-free. Greggs said customers could simply buy a Steak & Stilton Bake and give it a try and if their taste buds objected, they can hand their half-eaten bake to one of its ‘Stilton Claims Advisors’ at the counter for an immediate swap to a Steak Bake, with “no forms, no fees, no hassle”.
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The offer, which Greggs claims is a UK first, is now available in all Greggs shops nationwide and comes as research found that 55% of Brits believe too many people write Stilton off before they’ve even given it a fair try.
Greggs is now urging those who have never tried Stilton, or have previously disliked it, to give the returning bake a try, as it was revealed that one in two Brits (51%) are stuck in a lunchtime rut, buying the same meal deal or eating the same food too often.
The Steak & Stilton Bake features tender diced beef in rich gravy, blue Stilton cheese and grilled onions wrapped in Greggs’ flaky puff pastry with a black pepper crumb.
Zoe Harris, customer director at Greggs, said: “It’s been seven long years, and while we know Steak & Stilton has a fiercely loyal fanbase, we get that there are still some Stilton sceptics out there. Blue cheese can be a bold sell, but we’re so confident this bake will win people over that we’re literally guaranteeing it.
“Consider this the ultimate taste test with zero risk, if you really can’t stand the Stilton, our classic Steak Bake is on us, no questions asked.”
