Shoppers can ‘fill their homes with fragrance’ thanks to an Aldi item that looks similar to something at M&S
Aldi is selling a gadget it claims is the “perfect way to add a touch of relaxation and everyday luxury” to living spaces. The supermarket, which has added the item to its iconic Special Buys range, has confirmed it works for “up to 24 hours”.
The Aroma Diffuser comes in two different colours, berry and beige, along with an affordable £9.99 price tag. It disperses essential oils and water into the air by breaking them down into a fine, breathable mist.
People often deploy these devices to get rid of bad smells and give rooms a homely feel. By dispersing naturally antibacterial oils, diffusers actively neutralise stubborn odours rather than just masking them.
They also allow people to wind down and easily transition into a state of relaxation. Circulating calming scents like lavender or cedarwood, for instance, signals the brain to lower your heart rate and release the tension of the day.
Describing the product, Aldi said: “Fill your home with a soothing, long-lasting fragrance while creating a calm and welcoming atmosphere. Designed to complement any décor, it’s the perfect way to add a touch of relaxation and everyday luxury to your living space.”
Product features – full list
- Water tank capacity: 140ml (approx)
- Up to 24 hours working time (approx)
- Mist mode: Continuous / Intermittent
- Includes sleep timer
- Choose from Berry or Beige colours
To find out further information about the product, visit the Aldi website. It can be picked up in-store only, so make sure to check stock levels at your nearest location using the online store finder to avoid a wasted trip.
It bears an uncanny resemblance to the Slow Morning Electric Diffuser at M&S. For £35, which is more than three times the price of the Aldi gadget, shoppers can “add a touch of elegance to homes”.
The product description continues: “Crafted from ceramic, the medium-sized diffuser features a distinctive reactive glaze finish that creates a unique, artisanal appearance. The textured surface catches the light beautifully, making this a stylish addition to any room while gently dispersing your favourite aroma and scents.
“This fragrance is part of the Fresh family of fragrances. Fresh scents are bright and clean with underlying woody tones and may include notes such as neroli, bergamot, grapefruit, and mandarin.”
At a glance, it boasts a similar curved design. But the biggest difference, other than the price, is that customers can order it to be delivered straight to their front door.
Previous buyers are more than happy with the product too, with one saying: “Lovely diffuser. Excellent price and lovely aromas adorn the room. Great quality and nice looking.”
Another added: “Love this diffuser. The ceramic blends well with my decor and a the oils give a beautiful scent to any room. Easy to refill. No mess.”
Meanwhile, not everyone is so positive with one less-than-impressed shopper penning: “Nice looking diffuser. The downside, unlike other diffusers, this does not have a choice of timed settings. Once it is on then you have to remember to switch it off manually. For the price I would expect this feature.”


