“I’ve tried countless lip and cheek tints in my day, so when I tell you I audibly gasped when I swiped on e.l.f.’s Sheer For It, that’s saying something. This feels like a true, watery stain, but packs an impressive amount of pigment. One layer dotted onto cheeks and swiped on lips lends a kiss of color, but after I let that dry, I was able to layer this stuff on really well; two coats left a visible pop of color, and three rendered it as bold as a powder formula. But because it’s so lightweight, three layers still felt like I was wearing nothing. I will say, these set pretty quickly, so my preferred way to apply them was to dot and blend right away since you do not have a lot of play time. I don’t typically love pink shades on me, but So Petal (a cool, mid-tone pink) was surprisingly flattering on my olive skin. Then there was Cherry Cola, a burnt reddish hue that is more of what I typically gravitate towards. As the name suggests, the color payoff mimics what your lips look like after eating a bowl of cherries – flushed but not in a makeup-y way. Both shades lasted all day (even through sweaty workouts and heat waves) and didn’t transfer or disappear after eating or drinking. Consider me seriously impressed.” — Karina Hoshikawa, Senior Writer

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