Brewers Fayre restaurants across the UK will close
Beefeater issues warning to cash-in on loyalty points ahead of 106 closures
Beefeater has urged customers to cash-in on loyalty points now before the closure of its 106 restaurants. Brewers Fayre restaurants across the UK will close their doors for good in early September after owner Whitbread confirmed final trading days for all its branded eateries amid a major overhaul.
The 89-strong Brewers Fayre chain will shut after dinner service on September 7 as part of Whitbread’s previously-announced move to ditch all its separately-branded restaurants, impacting around 200 sites in total.
Whitbread has also confirmed the closure date for all its other restaurant brands, with 106 Beefeater sites, including Birmingham eateries, set to shut on September 10 and other brands such as Bar + Block, Table Table and Cookhouse + Pub closing on September 3.
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Beefeater Grill Reward Club, Bonus Club, and Tasty Rewards members will have until August 31 to spend their accumulated loyalty points.
Customers must have accumulated points or submitted receipt details through their account by August 24 to be able to spend them.
After this, members must also convert their points into vouchers to redeem them at the restaurants, then having until August 31 to spend them.
At 7am on Tuesday, September 1, all points balances that have not been spent will be wiped from the loyalty website.
The group is replacing the chains with restaurants inside Premier Inn hotels, which it said was more efficient and “highly popular with hotel guests”.
It is still planning to increase the number of hotel rooms it has open to 96,000 by the 2031 financial year, from the current of approximately 86,600.
In April, Whitbread chief executive Dominic Paul said: “We always challenge ourselves to improve and, in light of significant cost increases in the form of business rates and national insurance, as well as the implied market discount to our inherent value, we’ve looked hard at the options open to us to maximise value creation over the medium and long-term.”
