Skipton in North Yorkshire will act as pilot.
Morrisons becomes first UK supermarket to make big change outside stores
Morrisons has become the first UK supermarket to make a change outside of its stores. Morrisons is the first UK supermarket to introduce StrongPoint’s Click & Collect grocery lockers.
New multi-temperature grocery lockers will expand collection slots and eliminate customer wait times, Morrisons, which has branches in Birmingham, said. Skipton in North Yorkshire will act as pilot.
The grocery locker technology has been deployed across Europe for more than a decade. All Click & Collect orders at the store will now be fulfilled through the locker system, which also facilitates same day Click & Collect orders.
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Morrisons has also integrated VoCoVo communication technology into the locker hardware.
When a customer presses the ‘Help’ button at the locker terminal, it triggers an instant two-way connection directly to store colleagues wearing VoCoVo headsets, ensuring real-time support whenever it is needed.
The new system will also remove the need for customers to park in a collection bay, notify colleagues of their arrival and wait for their order to be brought to their car.
To support a seamless collection experience, the lockers allow orders to be pre-loaded before the customer arrives, they then enter a unique six-digit collection code on arrival to collect their items.
Charlotte Exell, Group Online Director at Morrisons, said: “We know customers want Click & Collect to be quick, convenient and flexible, and our new locker solution is designed to be exactly that.
“By bringing StrongPoint’s proven technology to our stores, we can offer more collection slots while removing the wait for colleagues to bring orders to customers’ cars. We’re excited to bring a simpler, more seamless Click & Collect experience to our Skipton customers.”
Alex Eveleigh, SVP UK and Ireland at StrongPoint, said: “We are extremely proud to be bringing Morrisons customers a faster, easier way to collect their shopping.
“Picking up from a grocery locker is the fastest way to collect a Click & Collect order, and it makes the service easier for retailers to run while giving customers more flexibility over when they collect. It’s a real win for both.”
