Heritage labels make up the foundation of menswear, but Barbour and Paul Smith’s latest collaboration is a strong reminder that, a little renovation is always needed This marks the third time that the exceptionally British labels have collaborated and this presents some of the most whimsical—and collectible—updates to Barbour’s covetable outerwear to date.
The collection spans both men’s and women’s and includes nearly 40 products across outerwear, shirting, knits, footwear, and accessories, all dripping with references to Barbour’s signature Tartan and Smith’s electric stripes and selective neon palette. Like any good link-up, the collaboration takes strands of each brand and infuses that DNA to make something new and fresh while still rooted in heritage.

