Sydney Sweeney and Scooter Braun are reportedly going strong in their relationship. While the two kept their alleged summer fling a secret for the first few months, they do not shy away from sharing how close they are in public anymore. The Euphoria star even kept her beau close to her heart during the latest campaign for her brand SYRN.
The 29-year-old, who launched her lingerie brand earlier this year, incorporated her boyfriend into its latest campaign. Sweeney wore a nude set of lacy innerwear in the pictures. She flaunted her curly blonde locks with soft glam makeup.
While Braun was nowhere to be seen in the carousel, it was his initials on her gold necklace that made it to the campaign. Her brand wrote, “Send N—-, now yours. Syd wears the Smooth Cup Demi in Babe.” “Designed with the same Romantic Demi fit you know and love, now in a smooth cup to wear with your favorite T-shirts,” they added.
While a few fans noticed the detail, others lauded her for making a comeback after her controversial sports trading ad campaign. “I love how you just don’t care,” a fan joked, while another praised her for her marketing skills. A third one labeled her “queen” before adding, “At this point she’s just trolling the haters!”
According to People, Sweeney and Braun recently went to Venice, the place where their relationship reportedly began. They were first linked together when they attended Jeff Bezos’ wedding to Lauren Sánchez in Venice last year. An insider claimed that their return to the Italian city was perfect as their relationship came full circle.
The source said, “It’s where they first met, so being back there together a year later felt very special.” The insider further shared how the Housemaids star enjoys her boyfriend’s company and keeps him close wherever she goes. “Sydney loves having Scooter with her when she travels for work. He’s incredibly supportive of her career, and they always find time to have fun together.”
Coming a long way was not what Sweeney reportedly had in mind when she met Braun. “When Sydney met Scooter, she wasn’t looking for another relationship. And she truly meant this,” the source shared. She was previously engaged to Jonathan Davino, which ended in March 2025. Therefore, the source claimed that the White Lotus star did not want to complicate her life and would rather spend time with her family and friends.
“They started as friends, and it kind of just happened,” another source claimed. The insider also revealed that both Sweeney and Braun were surprised by how their bond took a different turn.
Braun recently expressed what the relationship means to him in a birthday post for Sweeney. He shared a clip of him and his girlfriend dancing cozily on a street. He called the actress the “exception to every rule” and wished her on her special day.
The former talent manager further gushed that it was Sweeney who showed him a life with “true partnership.” “You make me smile harder, laugh louder, adventure more, and dream bigger. You’ve made the ordinary feel exciting and the future feel like something I can’t wait to get to,” Braun added.
