Unglue your eyes from the Gap x A.P.C. joints you were ogling, folks: there’s a formidable Levi’s jeans sale going down on Amazon right now. We’ve clocked the brand’s habit of discounting its legendary 501 silhouette in Prime Day(s) past, but on this very special October version of Amazon’s tentpole shopping event—bewilderingly dubbed “Prime Big Deal Days”—Levi’s is upping the ante. Sure, the 501 is at an expectedly low price, but the arcuate-stitched denim on sale also includes the relaxed-straight 555 (a sleeper hit among the real ‘heads), the Slimane-adjacent 502, and a couple of chinos, for good measure. Exciting stuff, to say the least.
Look, we love a pair of OrSlows as much as the next guy waiting 45 minutes for a table at the wine bar. But nothing quite hits like the 501—or, for that matter, the various Levi’s numbers its since inspired. “Sometimes, the easy, obvious answer just so happens to be the right one,” GQ’s resident denimhead Gerald Ortiz points out, and Levi’s is still the Occam’s razor of the denim world. (If you’ve pulled on a pair of 555s or 568s recently, you’re well aware that the OG dungarees hold up.)
So to prove him right, here’s a rundown of every silhouette we’re eyeing from the Levi’s jeans sale catalyzed by Amazon’s latest two-day bonanza.
Want more savings intel? Scope out our picks for the best Prime Day clothing deals to refresh your closet, then head to our mega-guide to the best Prime Day deals for everything else worth your hard-earned cash.
The 501
The big daddy, nay, granddaddy, of denim, the 501 was first introduced in 1890 so that wranglers could avoid the chafing pitfalls of horsehair and desert brush. More than 130 years later and they’ve tangled with all manner of Hollywood heartthrobs, from Steve McQueen to Kurt Cobain, to become the most instantly recognizable silhouette in denim. While denim diehards may lament the brand’s departure from the use of shuttle looms, they still know that for the buck, the bang is up there. The 501 is the silhouette on which so many others have been modeled, and the 100% cotton version—currently on sale for Prime Day—still hits all these decades later.
