Rimmel’s Match Perfection Foundation offers buildable medium coverage in 22 shades ‘without the cakey look’
As part of the new collab between Rimmel and Chelsea FC Women, the brand will be visible pitch-side on the LED boards at every home game at Stamford Bridge(Image: Rimmel)
Tracking down a foundation that blends smoothly, delivers streak-free coverage and remains fresh-looking throughout the day can feel like a real beauty triumph — and finding one that won’t empty the wallet is an even greater feat. However, shoppers may not need to splash out for an all-purpose product, with one popular foundation that’s less than £10.
The Rimmel Match Perfection Foundation is £9.99 at Boots and is said to melt seamlessly into the skin using Rimmel’s Smart-Tone technology. The formula employs a combination of pigments designed to replicate real skin tones, helping to achieve a perfectly matched shade and undertone.
Available in 22 shades, Rimmel claims it matches 99% of UK skin tones. The buildable, medium-coverage formula helps to minimise the appearance of pores while enhancing, rather than concealing, the skin’s natural look.
READ MORE:
It also boasts a skincare element, with aloe vera offering up to 24 hours of moisture and hydration, alongside SPF 20 protection. The formula, which originally launched in 2010 and has since been refined numerous times, is back in the limelight following the beauty brand’s new partnership with Chelsea FC Women for the 2026/27 season.
The collaboration aims to bring together beauty and sport throughout the campaign, with football supporters able to enjoy community-led events and product sampling at Chelsea Women home fixtures, reports the Mirror.
Discover more
Shop the Rimmel Match Perfection Foundation SPF20 at Boots
Giulia Mazzia, commercial director of Chelsea FC Women, said: “What excites us most about the growth of women’s football is the diverse community it continues to build. Both beauty and sport are spaces for connection, confidence and self-expression. Through Rimmel’s partnership with CFCW, we’re celebrating the individuality that makes every fan, player and beauty lover unique, while creating experiences that bring those communities together.”
Another worthy option to consider is Sculpted by Aimee’s Cream Cushion Foundation (£28, Cult Beauty), which, rather than a conventional liquid pump foundation, sits beneath a fine-mesh cushion. On most days, applying a couple of light layers is sufficient to even out skin tone and conceal any redness, blending effortlessly without ever appearing or feeling heavy.
Alternatively, tinted moisturiser is a fantastic option for achieving a naturally flawless look. A firm favourite is Laura Mercier’s Tinted Moisturiser Natural Dewy SPF 30 (£39, Space NK), which evens out skin tone and delivers long-lasting coverage, while minimising the appearance of pores for a smoother, more polished complexion.
The Match Perfection Foundation comes in 22 shades and is said to match 99% of UK skin tones(Image: Rimmel)
However, the Rimmel Match Perfection Foundation has earned impressive feedback from customers, with Boots customers awarding it a 4.2-star rating after more than 940 reviews.
“I have scarring on my face and large pores, and this is so lovely on my skin,” one said. “It applies well, as well as being buildable. This smells great, and the coverage is great too. You can build this to full coverage without the cakey look. The weight is great too; it is a glass bottle, which I prefer, and the SPF is a bonus.”
Another customer said: “It has a good consistency, light but creamy and has a good coverage as well. It felt like a little goes a long way, but I don’t like applying too much foundation in general. I felt it matched my skin tone and that it didn’t cling to my dry skin patches to make them super obvious. It lasted for about nine hours without the need to top it up.”
Rimmel has linked up with Chelsea FC Women, prompting shoppers to revisit a £9.99 high-street foundation that offers non-streaky medium coverage(Image: Rimmel)
A more mixed review says: “I liked the look and feel of this foundation; my only issue was the colour didn’t match me very well. It was too light and made me look a bit too pale. I would probably try it in a darker shade.”
On a more positive note, another Rimmel fan said: “A high-coverage foundation that lasts quite a long time on the skin. It spreads very well and doesn’t leave streaks. There are plenty of colours to choose from, so everyone will find something for their skin tone.”
While this reviewer said: “Absolutely love this foundation. I wanted to give it time to write this review to see how it really sits on my skin during hormonal changes, and I think I’ve found my go-to foundation now. Non-matte finish but doesn’t leave me looking oily. Lightweight but good coverage. Really happy with this foundation.”
The Rimmel Match Perfection Foundation is available for £9.99 at Boots.
