Estrella Damm has partnered with London-based streetwear platform Wavey Garms to design a limited edition t-shirt for the UK festival season. Launched in May of this year ahead of Peckham’s GALA festival, the collaboration marks the very first of its kind for the beer of Barcelona.
Designed by Patrick Schmidt, the collaborative shirt features a large, colourful graphic on its back and a smaller badge design on its front. A dancing bottle stamped with the year 1876 nods Wavey Garms’ roots in music culture and marks Estrella Damm’s 150th anniversary which is being celebrated this year.
Still brewed with the original recipe from 1876 and 100% natural ingredients, the award winning premium pale lager boasts 150 years of passion and refined excellence.
The accompanying digital campaign features two DJs at the forefront of London’s underground scene. Isaac Carter, a DJ and producer whose distinct blend of stateside influences from Chicago and Detroit is taking over London’s underground dance scene and Serenda, an electronic DJ and producer who blends funk, soul and hip-hop while pulling influences from her Guyanese and Greek heritage for a rhythmic and dynamic sound. Carter and Serenda between them have played in venues like Fold and stations including The Lot Radio. Both set to play Lost Village festival at the end of August this summer where you’ll also find Estrella Damm.
For the collaboration, Estrella Damm leans into Wavey Garms’ cultural narrative and streetwear sensibilities. Founded in 2013, the platform remains one of the UK’s most influential hubs for streetwear and vintage clothing. Sitting at the intersection of music, fashion and British youth culture, Wavey Garms has become synonymous with UK festival culture, allowing young people to carve their own path and define their style with lucky one-off finds and cult designer pieces.
“Wavey Garms has built a highly engaged, style-conscious community that aligns naturally with Estrella Damm’s positioning around culture, creativity and premium lifestyle moments. The partnership felt like an authentic way to connect with a new audience in a credible, culturally relevant space.” says Hannah Ginns, Estrella Damm Brand Manager.
“More than a t-shirt, it marks Estrella Damm’s deeper moves into the UK’s music and cultural space, building on its presence across key UK festivals in 2026 including GALA, Lost Village and beyond.”
The limited edition t-shirt is available at waveygarms.com
Estrella Damm is present throughout the UK festival scene, at GALA, RALLY, Labyrinth on the Thames (31 July – 23 August), a three-weekend series set at the stunning UNESCO World Heritage Site, the Old Royal Naval College, as well as Houghton Festival (6-9 August) at Houghton Hall in Norfolk, Lost Village (27 – 30 August) in Lincolnshire, and Love Supreme and Hide & Seek throughout the season.
