Editors Test the Reformation x Alexa Chung Fall Collaboration

If anyone deserves a fashion collaboration with Reformation, it’s Alexa Chung: The L.A.-based brand joined the It girl’s closet back in 2014—five years after Yael Aflalo launched the label. Now, Reformation x Alexa Chung is finally happening.

On October 5, Reformation and Chung announced—and launched—a new co-designed, 30-piece collection “inspired by British classics, vintage romance, and the pieces [Chung has] been styling for years,” according to the press release. Crewneck sweaters, graphic tees, floral and animal-print accessories, baggy button-downs, babydoll dresses, and vibrant velvet jackets are among the “original designs and unexpected pairings you’ll wish you thought of,” per the label.

The Reformation x Alexa Chung collaboration is launching in two parts, but luckily for you (and team Marie Claire), standout styles are already available. Not only can you start shopping, but Chung’s mood board-worthy campaign is ripe for copying, too.

The photos (all taken on film) encourage shoppers to mix and match, layer up or down, and finish every outfit with a cool-girl, slightly unconventional accessory. Judging by the role scarves play in the campaign, whether mossy green, ruby red, or cobalt blue, they seem to be a major motif of the collaboration.

But to really nail an “Alexa Chung Core” recreation, the collection wouldn’t be complete without a graphic tee or two. T-shirts with statement-making sayings became a mainstay in her street style rotation back in 2008. Since then, they haven’t gone anywhere; she even saved her casually cool signature a spot in Reformation x Alexa.

Marie Claire editors were curious to see how Chung’s edgy, cool-girl closet (and the effortlessly chic basics it was built upon) would mesh with Reformation’s weekend-ready L.A. wardrobe. To test the fashion synergy of the Reformation x Alexa Chung collaboration, Team Marie Claire took the styles for a seasonal spin.