Experts say there is a major shift in travel trends in 2026
Bernina Express train on Landwasser Viaduct, Filisur, Graubunden, Switzerland
Holiday experts say the rising cost and uncertainity of air travel is sparking a rising interest in rail and cruise breaks in the UK. Bookings for rail and cruise itineraries have jumped 31% year-on-year, according to a report from The Luxury Holiday Company – with 87% saying they are interested in a rail or cruise holiday in 2026.
Nearly half say these types of holidays now offer better value for money and 27% say they want to avoid ‘airport hassle’
The report also found a growing shift towards multi-generational holidays whike people want to prioritise ease, comfort and ‘together time’. The data shows that European-specific rail holidays are alsogetting longer, with average stays increasing by 14%, while European and Scandinavian cruises have surged by 433% year-on-year.
Scenic journeys also play a major role, with more than a third saying scenery and views are a core part of the holiday experience.
Alison Nicolle, rail and cruise travel specialist at The Luxury Holiday Company, said: “Our research shows Brits’ travel priorities this year include a strong desire for experience-driven or bucket-list-style holidays. We’re seeing a rise in rail and cruise holidays year on year, and there’s no sign of this slowing down.
“In 2026 travellers want to see more, and enjoy the journey itself, all while reducing the stress of constant planning. We’ve seen demand rise for groups booking a cruise or rail holiday, as group bookings have skyrocketed 55% in the past year.
“This isn’t just a niche trend. Groups want holidays where everyone, from grandparents to grandchildren, can experience beautiful destinations, relax and enjoy the journey itself. Slowing down, seeing nature and prioritising relaxation over adventure are the most important factor to more than a third of travellers this year.
“Clients are booking longer rail journeys as well as choosing itineraries that combine scenery, culture and indulgence. It’s no longer about getting there quickly, it’s about travelling well.”
