Apple AirPods 4 have dropped to £99 at Very, making the latest-generation wireless earbuds more accessible than ever
Few things ruin a morning commute or a solid gym session faster than background noise leaking through a tired pair of headphones. Luckily for bargain-hunting tech fans, a huge price drop on the Apple AirPods 4 has brought the latest-generation wireless earbuds down to £99 at Very.
Typically, the headphones retail for £119, saving shoppers £20. Redesigned from the ground up, the AirPods 4 feature a revamped acoustic setup and an updated shape tailored for all-day comfort and a much more secure fit while moving around.
At the heart of the earbuds is Apple’s H2 chip, which powers features like Personalised Spatial Audio with dynamic head tracking. The tech creates a 3D, theater-like soundscape whether streaming playlists, watching TV shows on a lunch break, or gaming on the go.
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For workout lovers, both the earbuds and the compact charging case boast an IP54 rating for dust, sweat, and water resistance, meaning they can handle heavy rain and sweaty gym routines. Battery life is equally impressive, offering up to five hours of listening time on a single charge, with the USB-C charging case stretching total play time to 30 hours, Bristol Live reports.
Naturally, high-street rivals offer alternatives to suit varying budgets and fit preferences. At Argos, the Beats Solo Buds In-Ear True Wireless Earbuds are available for £79.95, boasting a sleek, ultra-compact design across six colourways: translucent red, purple, black, grey, cream, and ivory.
AirPods 4

The AirPods 4 were redesigned by Apple for ‘exceptional all-day comfort and greater stability’.
While more affordable than the AirPods, one Very customer did claim of the Apple in-ears: “Brilliant sound, better than Beats, charges really quickly. “.
For those who prefer an open-ear design that rests outside the ear canal, the premium Bose Ultra Open Bluetooth Earbuds (£159.95) present an excellent option. The speakers sit a short distance from the ear canal, letting wearers stay aware of their surroundings while still enjoying superior audio quality.
Turning back to the Apple AirPods 4, the product currently holds a strong 4.4-star rating on Very’s website from verified purchasers. One customer remarked: “Bought these for my son, he said they’re the best he’s ever had, and the charge is amazing.”
Meanwhile, a second shopper wrote: “I’m really happy with my recent purchase of the Apple AirPods. They were incredibly easy to set up and worked seamlessly with my devices right away.
“The sound quality is great, and I love how convenient they are to use. Charging is simple thanks to the compact charging case, which is easy to carry around. Overall, I’m very satisfied with my purchase and would definitely recommend them to others. “
Elsewhere, one customer shared: “Bought them as a gift; friend is so happy. She said they’ve helped her a lot at work and at the gym. And another noted: “Brilliant sound, better than Beats, charges really quickly.”
However, one buyer observed: “The last AirPods I bought, the first-gen ones, were so much louder than the AirPods 4; they seem very quiet. When I’m in the gym, I can hear weights being dropped more than I can hear my music.”
Meanwhile, one Apple enthusiast said: “I bought these a week ago; they were very easy to set up and link to my iPhone. I’ve loved listening to music on my walk to work and watching Netflix on my lunch break using my AirPods.”.
Another commented: “I swapped my Sony ear buds for these and really pleased with them. They don’t have the ANC which at first I wasn’t happy with but after a couple of uses I actually prefer this as it keeps you more aware of surroundings. Sound quality is excellent and they hold charge for a long time.”


