After months of hoarding, the frontages have finally been revealed and the new store is open with the old refurbished unit getting ready to open soon too
Merry Hill unveils its new Superdrug store that’s taken over the old HMV unit
Merry Hill’s long-awaited new Superdrug store has been unveiled.
Beauty fans were excited when the shop, which has been at the Brierley Hill centre for 37 years, announced it was expanding in June 2026.
Taking over the old HMV unit, the retailer shared the news that it was not only moving into the larger unit but that it would eventually expand into the unit it left behind too.
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After months of hoarding, the frontages have finally been revealed and the new store opened with a ‘soft launch’ today, Thursday, August 27.
Merry Hill unveils its new Superdrug store
The existing unit has been fully refurbished and is getting ready to open soon too.
It boasts a Beauty Playground where shoppers can explore different brands, pick up expert advice and enjoy beauty services.
There’s a Brow & Lash Bar and a Nurse’s Clinic where you can go for blood tests and travel vaccinations together with weight loss and family health advice.
There’s also an Aesthetics Clinic offering dermal fillers, anti-wrinkle treatments, skin enhancements and lip fillers.
The store also provides piercing, threading and a nail bar too, plus make-up recycling bins.
Merry Hill’s new Superdrug store
A spokesman said: “We’re thrilled that Superdrug has chosen to significantly increase its current store at Merry Hill.
“Since opening in 1989, the brand has remained incredibly popular with our visitors.
“Clearly demonstrating its confidence in the centre, Superdrug will double its existing footprint to an impressive 16,000 square foot, making it one of the largest stores in the UK.
“The new-look shop will offer an even greater range of beauty and wellbeing brands and products, as well as treatments such as ear piercing, manicures, and eyebrow threading.”
Watch this space for the full opening date.
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