It follows the flavour last year which sparked a guessing war online
Pringles has announced the return of its seasonal mystery flavour. For the second year running, Santa’s Secret Flavour launches on shelves today.
With a new undisclosed taste for 2026, it follows the success of last year’s launch, which was eventually revealed to be Truffle & Butter. The addition last year saw fans sharing their best guesses and trying to crack the crisp code until the big reveal in the New Year.
From Truffle & Butter to Spicy Pickle, Pringles mystery flavours are one of the iconic snack brand’s most highly anticipated launches. This festive season, fans can expect ‘aromatic and comforting flavours to tide them through the autumn months right up to the big day itself’.
Available exclusively in Tesco now and rolling out across other major supermarkets from October, the early arrival of Santa’s Secret Flavour is the first in a series of new and returning Pringles launches this festive season.
Seanáin Mcguigan, Pringles Brand Manager, said: “We’re so excited to bring Santa’s Secret Flavour back and know it’ll have people guessing all the way through the festive season. We’ve gone in a totally different direction to last year, so shoppers can expect fresh festive flavours that taste just as good, and all will be revealed into the New Year!”
