S.S. Rajamouli has been focusing heavily on foreign media ever since his ambitious film Varanasi went on floors.
While many believe that his primary aim is to take Telugu cinema to a truly global audience, there is reportedly another personal reason behind his aggressive international push.
According to an inside source, Rajamouli has reportedly retained the complete overseas rights of Varanasi as part of his remuneration.
This arrangement is said to have given him an additional personal drive to focus strongly on the international market and build the film’s brand across different territories.
The source claims that Rajamouli is expecting the overseas rights to fetch somewhere between Rs 250 crore and Rs 300 crore. While the figure is ambitious, the director’s strategy is reportedly not limited to North America this time.
He is said to be focusing on multiple international markets and exploring the film’s potential across the globe, dubbing it in more than 50 world languages.
With Varanasi continuing to build curiosity ahead of its release, there are chances that its overseas rights could reach the expected range if the film manages to create strong buzz internationally. Rajamouli’s previous films have already established a powerful global presence for Telugu cinema.
Rajamouli is truly a phenomenon, and there are several lessons to learn from his approach. Turning an emotional Telugu story into a global cinematic brand while creating a long-term revenue platform is certainly a smart strategy.
If Varanasi delivers, his international vision could become another landmark achievement.
