The Beauties Awards 2026: 10 Beautycon Finds Worth It

Thousands of beauty lovers, founders, makeup artists, hairstylists, creators, and people who can identify a lip combo from 20 feet away all gathered last Saturday for Beautycon University. There’s always another booth to visit, another demo happening, another product being swatched on the back of someone’s hand, which means in order for a beauty product to stand out it has to work pretty hard to hold anyone’s attention.