‘I’ve been using this serum for a while now, and this isn’t my first time purchasing it. I keep coming back to it because it really delivers results.’
Beauty fans are showering praise on a £7 eye cream that leaves wrinkles, such as crow’s-feet around the eyes, ‘barely noticeable’. The Advanced Clinicals Complete 5-In-1 Eye Serum – available from iHerb – is a five-in-one serum that targets five signs of ageing from dark circles, puffiness, and crow’s feet to wrinkles and dryness.
Infused with soluble collagen to boost skin elasticity and enhanced with Ferulic Acid and Vitamin E for hydration, the cream typically retails at £8.84 for a one-off purchase, making it an affordable option for skincare buffs. But when entering the code IHERB30 at the checkout, shoppers can snap the cream for £7.07 as part of the brand’s 30th anniversary celebrations.
The cream claims to help visibly lift and tighten the eye area, smooth out fine lines, and nourish dry, crepey skin with Hyaluronic Acid and peptides to lock in moisture. Created by chemists and approved by dermatologists, the eye cream has also earned the seal of approval from over 20,500 five-star reviewers, one of whom raved that the cream “worked for my under eyes like magic – no more dark circles”.
Given that the formula includes collagen and honey extract, it’s important to note that this eye cream isn’t vegan, which may be an issue for some people. For anyone seeking a vegan eye cream, The Ordinary’s Lacto-PDRN* 4% + B9 Eye Cream, £8.70, uses Lacto-PDRN*, a microbial-derived vegan alternative to the celebrity-adored and viral salmon PDRN. It also contains Folic Acid (Vitamin B9) to help address visible signs of ageing and target dehydration.
Elsewhere, shoppers who don’t mind spending a little extra on good quality eye cream can get the Medik8 Advanced Day Eye Protect™ Age-Defying Eye Cream SPF 30 for £33.60 in its sale (down from £42). While its 15ml tube may seem small, it offers 100 uses and is hailed as a ‘must-have for youthful-looking eyes’.
Some shoppers found Advanced Clinicals Complete 5-In-1 Eye Serum worked wonders for crow’s feet, with one user noting: “It somehow magically works very quickly. The crow’s feet seemed to have separated and are barely noticeable.”
Shop the eye cream

Shop the Advanced Clinicals Complete 5-In-1 Eye Serum from iHerb.
The texture, as many shoppers have commended, is watery, making it easy to absorb into the skin. With impressive results, beauty fans keep returning to this product as it ‘really delivers results’.
One user of the cream shared: “I’ve been using this serum for a while now, and this isn’t my first time purchasing it. I keep coming back to it because it really delivers results.
“The serum is lightweight and absorbs quickly, leaving the skin around my eyes feeling smooth and hydrated. It’s great for tackling multiple concerns at once, from dark circles to fine lines. The 2-ounce bottle is a good size and lasts a long time, making it a great value.”
There are also plenty of reviews from women with mature skin such as: “A must-have product for mature skin, very gentle and suitable for long-term use.”
Although this lightweight texture hasn’t been as welcome a detail for everyone, as one shopper found it a ‘bit too light’, while another, who didn’t find it quite as moisturising, said they’d “rather get a smaller tube with a more concentrated, effective product.”
On a more positive note, however, one skincare buff raved how they were ‘really happy’ with the results of the eye cream. They said: “The texture is lightweight and absorbs quickly without feeling sticky. It hydrates the under-eye area well and makes it look smoother and more refreshed. I’ve noticed a slight improvement in fine lines and puffiness.
“For the price and the large size, it’s definitely great value. I would repurchase. The serum has a very mild, light scent that isn’t overwhelming at all. It’s pleasant and fades quickly after application.”
Shop the Advanced Clinicals Complete 5-In-1 Eye Serum here.


