Paid premieres have become a common feature for Telugu films, with producers screening movies across multiple theatres a night before the official release. However, highly anticipated films are also increasingly being targeted by trolls soon after premiere shows.
Against this backdrop, the makers of “Aadarsha Kutumbam” appear to be playing it safe by skipping paid premieres.
Recently, “Epic”, produced by Naga Vamsi, faced heavy trolling after its premiere shows, with the film subsequently performing poorly at the box office. Nani’s “The Paradise” was also subjected to similar trolling following its premieres.
Following these experiences, “Aadarsha Kutumbam” will have no paid premieres. Naga Vamsi, who is the co-producer of the film, confirmed that the movie will directly hit cinemas on October 9.
Haarika Hassine Creations has produced the film, with Thaman composing the music. Venkatesh and Srinidhi Shetty play a married couple in this family entertainer, which is directed by Trivikram Srinivas.
