The best destination dupe is not necessarily the place that looks most like the famous destination. It is the place that gives travellers the things they actually wanted from that trip, beautiful architecture, great food, beaches, history, nightlife, nature or simply somewhere atmospheric to wander, without forcing them to pay exclusively for the famous name. That is why destination dupes may be more than another travel buzzword. They reflect a bigger change in the way people are holidaying. The question is no longer simply, “Where should I go?” It is becoming: “What kind of experience do I want, and where can I get it without spending a fortune?”

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