How Amy Liu Built Her Sensitive Skin Brand Tower28

Before Amy Liu built Tower28, the company that currently sells products every 10 seconds in Sephora, she was working in the beauty industry and struggling with sensitive skin. With encouragement and investments from close friends, Amy leveraged her 15+ years of experience to bet on herself and build Tower 28, a company that keeps sensitive skin at the core of its product development. During the conversation, Amy shared that she dealt with chronic eczema and sensitive skin her entire life. However, despite working in major roles at companies like Kate Sommerville and Josie Maran and having firsthand experience of how product efficacy could change her life, she still didn’t feel ready to leap. Shortly after turning 40, Amy was in conversation with a former business school classmate who asked what she was waiting for. This friend affirmed her skills and experience, and then offered to invest in her dream. She reached out to other friends and family, all of whom were excited to support her vision for Tower 28. In the seven years since launching, Tower 28 has blossomed into a brand beloved by everyone from essential workers to “gym rats,” to celebrities, and influencers like Hailey Bieber and fellow Naked Beauty guest, Toni Bravo. Amy offers us a glimpse into her life as CEO, mom, and lifelong advocate for clean beauty in this chat. She shared what it was like growing up in Los Angeles, in a predominantly white community, instead of a Chinese-American neighborhood.