I Tried Every Product From the New Old Navy Beauty Co.

I Tried Every Product From the New Old Navy Beauty Co.

The world of fragrance is constantly evolving, now more than ever it seems. In the past two years, I’ve gone from being just a casual consumer of all things perfume to a die-hard obsessive, with a rather healthy collection of niche scents to show for it. Still, as I adjust my beauty routines for the upcoming fall and winter months, I’ve found myself reaching for simpler, more minimalist scents that are the definition of crowd-pleasing. The latest on my nightstand? The newly launched Old Navy Beauty Co.

​“Fragrance and body care felt like a very natural extension of how our customers already engage with Old Navy,” says Deb Redmond, head of beauty for Gap Inc. (which also recently revised the Gap Beauty fragrance collection) and Old Navy Beauty Co. brand lead. “They’re personal, playful, and they’re everyday essentials that fit naturally into routines. You can find a scent you love, layer it, switch it up, and make it your own.” I’ve been particularly drawn to the gorgeous use of sophisticated notes in each line, which makes sense, given that the scents were created by one of my favorite noses, Jérôme Epinette.

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