Need to know
An application has been submitted to Birmingham City Council to change the use of the former Pavilions shop on High Street to an ‘interactive edutainment museum’
One of the illusions at the Manchester museum
Need to know: Museum of illusions set to open next to Primark
- Museum of Illusions is set to open at the former Pavilions shopping centre in Birmingham city centre, bringing a ‘mind-bending adventure’ to the site that has been empty for more than a year.
- The interactive ‘edutainment museum’ will be the third UK location for the global franchise, following sites in London and Manchester.
- According to the Manchester version’s website: “Imagine stepping into a world where the impossible, actually, is possible.”
- Plans include a ‘vortex tunnel’, ‘colour room’, ‘ghost room’ and ‘brain gym’ across multiple floors of the former H&M and Monki shop site next to Primark.
- The Museum of Illusions began in Zagreb, Croatia in 2015 and has grown to more than 70 museums across 28 countries. The Birmingham branch would create 18 full-time equivalent jobs and operate from 9am to 10pm daily.
- The planning application is currently in public consultation until Sunday, September 27.
- READ THE FULL STORY: Huge new attraction earmarked for Birmingham city centre site next to Primark
