Posh profit that’s not all it seems: New accounts reveal Victoria Beckham’s fashion business has still made £1.7m loss despite boost from promoting her pieces on her Netflix show

Posh profit that’s not all it seems: New accounts reveal Victoria Beckham’s fashion business has still made £1.7m loss despite boost from promoting her pieces on her Netflix show

There is good news and bad for Victoria Beckham in the full accounts for her fashion firm, now available at Companies House.

The good news is that the ‘uniform’ she wore on her hit Netflix 2025 documentary, of a grey ‘Tilly’ T-shirt (£110) and 1970s style ‘Alina’ jeans (£395) resulted in a massive sales boost.

Notes to the accounts, which cover the year to December 2025, say: ‘The series generated… particularly strong momentum in denim and jersey with unit sales boosted by 48 per cent and 35 per cent respectively.’

Plus, there was indeed an operating profit for the first time – as proudly announced to the Financial Times earlier this month.

She told the newspaper: ‘We have all worked hard for a long time for this moment of profitability and growth. 

‘We’ve been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace. After 20 years, people don’t look at my brand as a celebrity brand any more.’

There is good news and bad for Victoria Beckham in the full accounts for her fashion firm, now available at Companies House

There is good news and bad for Victoria Beckham in the full accounts for her fashion firm, now available at Companies House

The holding company – which comprises both the fashion and beauty businesses – made an operating profit of £7.3million in the year to December 2025, a huge improvement from the previous year’s figure of a £1.5million loss. 

The fashion business alone made an operating profit of £1.5 million.

But the full position is that after tax the fashion business actually made a loss of £1.7million. What’s more, there was a new loan to the fashion business of £1.5million.

Fashion is indeed booming, but the cost of sales is still sky-high and stands at £17.5million for the fashion business, actually an increase on the previous year. The fashion brand also owes £59million to creditors.

When you include the make-up and beauty brand the figures look better. Victoria Beckham Holdings made an operating profit of £7.3million, and after-tax made a profit of £2.4million.

In her documentary released last October, Victoria held back tears as she recalled her embarrassment at her losses.

After launching it in 2008, she was repeatedly bailed out by husband David, 51, which made her a laughing stock.

‘This business is everything to me, it’s absolutely who I am but it has been a hell of a journey. I almost lost everything and that was a dark, dark time,’ she said.

The 'uniform' she wore on her hit Netflix 2025 documentary resulted in a massive sales boost, but after tax the fashion business actually made a loss of £1.7million

The ‘uniform’ she wore on her hit Netflix 2025 documentary resulted in a massive sales boost, but after tax the fashion business actually made a loss of £1.7million

‘I used to cry before I went to work every day because I felt like a fire fighter. We were tens of millions in the red. 

‘Yes, I’m going home to my husband but I’m going home to my business partner as well and so I would talk to him about it, I had to. He was invested, and I hated it. I absolutely hated it.’

David added: ‘We both sat there and looked at what I had invested and I think part of that conversation broke my heart because Victoria is a proud woman.

‘When we met, she was a lot richer than me, she actually bought our first house in Hertfordshire known as Beckingham Palace so for her to have to come to me and say ”can I have some, we need some more money, the business needs more money,” that was hard for both of us. Because I didn’t have the money to keep doing this and eventually I was like ‘this cannot continue.’

Victoria added: ‘The entire house was crashing down, I was losing my business. I needed outside investment. I needed someone to help me.

‘I was so desperate to save this business. I was breaking down myself. I felt embarrassed but it’s fact. It wasn’t an opinion, it was at anyone being unkind. I was in a hole, I felt like I was in quicksand. I was desperate. Really, really desperate.’

Victoria later found David Belhassen, whose company Neo Investments invested £30 million in Victoria Beckham in 2017.

She opened her first fashion shop in the US, an exclusive pop-up at Bal Harbour Shops running from May to October, and will soon be opening a New York store in September, the first Victoria Beckham space in the city to house fashion, beauty and fragrance together.

In April, the brand launched a sell-out multi-season partnership with Gap, reimagining its classic staples through Victoria’s design lens.

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