Walkers has launched two new flavours in its Wavy Cut range and Sainsbury’s shoppers who have a Nectar Card can snap them up at a bargain introductory price of £1.35
Fans of Walker’s are excited to try two new Wavy Cut flavour crisps (stock)(Image: Matthew Horwood/Getty Images)
Walkers fans have admitted they can’t wait to try two new additions to the Leicester crisps giant’s extensive range after large bags of the snacks were spotted on the shelves of Sainsbury’s supermarkets. It comes after the company announced last month that a much-loved discontinued flavour had made a permanent comeback.
In July, the manufacturer confirmed the comeback of its KFC-style flavoured crisps, which formed part of the Max collection – Walkers‘ selection of thick-cut, deeply-ridged potato snacks. Now, there are two new flavours in the Wavy Cut range too. The snacks were highlighted by New Foods UK, a social media account dedicated to highlighting the latest confectionery and savoury snacks arriving in British shops.
“Brand new flavours to the Walkers Wavy range!” they exclaimed in an Instagram post. “Spotted at Sainsbury’s.”
The new Wavy Cut collection now includes Lea and Perrins Worcester Sauce flavoured potato crisps.
Accompanying this is Sticky Teriyaki, a flavour that has already proved popular in Walkers’ recent Flavours of the World collection.
One Instagram enthused in response: “We can confirm that the Worcester Sauce ones are banging.”
A second commented: “Ooooo! Need to try some of these.”
While a third person pondered: “Looks like Walkers are desperate to make their Worcester Sauce crisps as good as Seabrooks’.”
Both varieties retail at £1.90 per packet, though customers with a Nectar Card can purchase them for a special launch price of £1.35 – representing a discount of 55p.
Walkers’ roots trace back to Leicester in 1948. As One Pound Crisps notes, butcher Henry Walker found himself with excess time and insufficient meat supplies during the post-war rationing period.
“Crisps seemed like a reasonable pivot. So, he bought some equipment, hired a few staff, and started producing potato crisps from a small factory in the city,” they explained.
“For decades, Walkers stayed a regional brand. People in the Midlands loved it and it grew steadily, but it wasn’t yet a national name. That changed in the 1970s and 1980s, as the company expanded across the UK and invested heavily in manufacturing capacity.”
By the mid-1980s, Walkers had established itself as a major player in Britain’s snack industry, earning recognition through traditional flavours, reliable standards, and what appeared to be an authentically British offering.
One Pound Crisps adds: “As a result, when the time came to sell, it attracted serious interest from some very large buyers. In 1989, PepsiCo acquired Walkers through its snack food division, Frito-Lay.”
